The greatest killer of any entrepreneur's dreams:They launch the product they poured their time, energy, and heart into to face the one thing they feared all along...Nobody cares about their product.Nobody wants to buy the ONE thing that is responsible for letting them finally take control of their life.Even worse, some don't even make it that far.They have dreams of becoming an entrepreneur, but they do everything except for the one thing that will make them a success.They write content.
They make videos.
They build a network.
They create a website.
They design a logo.
They send a few emails.But they're afraid... or they just don't realize... that in order to make money outside of a job (or second job called client work) they need to sell a product.It's not optional.That's what you're doing for your employer or client anyway.You are given a set amount of tasks for a set amount of income so your employer can deliver the product that THEIR customers are paying for.Okay okay, you get it, you need to build a product (and if you think that's a bad thing you've already lost and you're doomed to selling a product for someone else your entire life).But then what?How do you come up with a profitable idea? Market it? Build a sales page? Craft a launch strategy? Keep sales high? Do it as one person when companies have big teams on hand?We'll get to that.First, you're free to leave the page if none of these points relate to you. You don't need to waste your time here if it isn't for you.

This Is For You If...

Mental Monetization will give you the clarity, frameworks, and plan to turn the knowledge in your head into a profitable digital product.

I've always had the dream of doing what I loved for a living.Who hasn't?So I tried and failed at dropshipping, e-commerce, digital art, photography, YouTube, agency work, and more.I finally saw some success with freelance web design.Enough to quit my job and go all in.1 year later, I realized that I built myself into a new 9 to 5.I quit my job because I loved building my own projects.I thought freelancing was the answer, but I was spending countless hours still doing work for other people.So I tried coaching (and made a decent amount of money) but was met with the same story.I became a creative because I wanted to focus on my CRAFT.I wanted to do my own thing, not someone else's, so why did I keep falling into that trap?This is when I made a crucial realization:I had to earn with my mind, not my time, as Naval would say.This realization led me to social media.If I wanted full control over my time and income, I had to focus on building a digital product.Why a digital product?

Building a digital product is what allowed me to take my one-person business to $5 million+ in revenue working four hours a day (because I don't need to spend time delivering the product).It gave me the cash flow to invest in my new company without VC or investors.Freelancers and coaches will scream, "That's not possible!" because they still have the employee mindset.They don't understand that once you have a digital product the amount of money you make is determined by how much traffic you send to the product.If I have a digital product that requires close-to-zero time from me, what's stopping me from creating content all day to build an audience to fuel that product?I had a few more profound realizations as my journey went on:

1) Micro Education Businesses Are The Future Of Schooling

I'm convinced that the future of schooling will be done on the internetWith creators as teachers…And each student can learn from those who align with their interests, worldview, and skill level until their needs inevitably change.Can you not see this happening already?

People are realizing that the only way to secure their future is to acquire valuable skills, knowledge, and interests that they can pass down to others online.They aren't worried about becoming an influencer.They are dedicated to becoming a value creator.Have you not already learned from creators teaching things like marketing, sales, psychology, self-improvement, fitness, graphic design, video editing, photography, AI, woodworking, car building, no-code tools... or any other possible interest imaginable?Do you often think, "I know all of this stuff... I could do the same thing."If so, what's stopping you aside from your own limiting beliefs and conditioning?

2) Everyone Should Have A Digital Product That Makes $10K/month

How to start a billion-dollar company:Don't.Start as one person.Pursue a goal in your life.Acquire the knowledge and skills to achieve that goal.Sell it to people who want to achieve that same goal.If you can't do that, why do you think you'll be able to build any other kind of business?Personal growth is about solving problems in your life.Entrepreneurship is about solving problems in others life.When you do both, you unlock purpose, meaning, and fulfillment."Okay, I've achieved a goal, how do I turn that into a product that earns a living?"

Most smart individuals can replace their income, pay their bills, or just have extra spending money.Let's say your goal is $54K/year (an average salary).That's $4,500 per month.Or $150 per day.That means you have to sell:1 product a day at $150Or 3 products a day at $50Or 10 products a day at $15What can you sell at those price points?Almost anything in your head.For creators, it's obvious that this should be the first step.To generate cash flow to replace their income and go all in on business.For established businesses, it's a viable option to add a new revenue stream at 95%+ profit margins.

3) Turn Yourself Into The Business

If you've solved a problem in your life, you're qualified to start a business.Not just any business, an education business with minimal startup costs.Once you have cash to invest in your dreams of owning a huge company, you can, or you can sail off into the sunset and enjoy the free time you have.How do you do it?First, understand why people buy a product.They want to see a transformation.They want to see a slight or drastic improvement in one area of their life.They want to increase their market value through skill acquisition, productivity, and self-improvement.They want to make more money, free up time, and increase their quality of life.So, we start with the eternal markets.Health, wealth, relationships, and happiness.If you have experience in any of those domains, you're good to go.That is how we position any product we sell.Now, follow these steps:

The problem and goal = the transformation for your marketing.The steps to reach the goal is your system for getting results.Slap a compelling name on the system and it's unique to you.Now, turn it into a course, coaching, cohort, workshop, template, checklist, system, tutorial, program, tracker, or anything else you’ve seen other brands or creators sell.

4) Build For Yourself, Sell To Yourself

Most businesses fail because they try to solve a problem they haven't experienced."But Dan, I still don't know what to sell!"Look at almost any successful entrepreneur.What do they do?They solve a problem in their life and sell the solution.From bars of home-formulated soap that helps with eczema to a habit tracking Notion template or self-taught meditation practice.Some general rules of thumb to follow:

You are the most profitable niche.When you build a product that you would use...And sell it under your own name...To people that have a similar personality, interests, and goals...You eliminate most competition.

People no longer care about extreme false promises.You don't have to sell your soul by promising people they will make 1 million dollars in 30 days.People want clear education from someone who is 1 to 2 steps ahead of them.That's what makes for a great product and learning experience that gets results.In other words, you don't need a ton of experience to make this work.Think about it.Someone who hires a personal trainer probably doesn't want to be trained by a bodybuilder.They will be insecure the entire time.They want to be trained by someone who is close to their level, even if that trainer is overweight and doesn't eat the perfect diet.No matter your experience level, here's what you will learn in the course.

By the end of the program, you will have:

If you do exactly as I say, you won't have a problem planning, building, and launching a profitable digital product.

Before Mental Monetization

After Mental Monetization

The real question: do you want to wait until building a product to secure your future isn't optional? Or do you want to start the process now so you have time to make it work?

The formal education system conditions:

And, people often report that they don't get a job in the industry they got their degree in.And if they do get a job, they don't use what they learned in their degree.One thing most people don't realize:The old economy created the jobs available to it.Meaning, the new economy created the opportunities within it.Creators are the ones creating new jobs.You can only learn how to get results from those that have results.You cannot, and will not, lean this material in school.We have structured Kortex University to be a learning experience that gets results:

People are losing trust in the system.The shift to online education has already begun.
From institution to individual.Centralized to decentralized.Can you see it happening all around you?

"I've learned more on X in 6 months than I ever did completing my 4 year degree."I think it's safe to say that the future belongs to those who take advantage of this mental & financial wealth transfer.That is to say — those who pursue their curiosity, learn to build, learn to sell, and learn to capture attention in the age of opportunity.This is the path of The Synthesizer.Someone who:

Synthesizers are the new education system.You are building an education business.Education is what improves peoples lives and goes on to impact society and culture.The benefit is that information products and services cost $0 to create and have 95%+ profit margins.Evolution favors the profitable.If you have dreams of starting a company that requires massive capital – start here.Then use your audience and income as leverage to build whatever you want.

1) If You Have These Values, This Career Path Is For You

You will not make it far if you do not have (or adopt) these values:

2) You Must See The Internet For What It Is

"If the work doesn't require creativity, delegate it, automate it, or leave it." — Naval

62% of labor jobs will be phased out in the next 10 years.If you don't plan on being a coder, the only other option is becoming a one-person media company.Synthesizers are decentralized media companies.Everything that can be done on the internet will be done on the internet.The back end of the internet is code.The front end of the internet is content.Writing is the foundation of content.Tweets? Writing.Threads? Writing.Newsletters? Writing.Blog posts? Writing.YouTube videos? Done best with written scripts.Instagram reels and TikToks? Like reading well-written tweets.Images on Instagram? Usually designed from a well-written quote or saying.Captions on any platform? Writing that results in the most followers and conversions (the content itself doesn't do that.)Any other form of online marketing, advertising, or entertainment? Starts with writing.The list goes on.There's a reason we've been able to build multiple businesses without showing off our bodies or even our faces:High-impact digital writing.This is the foundation of The Synthesizer career path.

3) Skills You Must Acquire

Writing is the greatest skill of the 3rd millenium.But you can't stop there.In Kortex University, we have structured the program to help you acquire an irreplaceable skill stack that is amplified with your unique interests:

4) The Synthesizer Lifestyle

If you can spend 8 hours building someone elses dreams, you can spend 1 hour building your own.You can become a synthesizer in as little as one hour a day.Nuance: if you only have one hour, you won't be able to do everything at once. It may take longer than those with more time available to them.Clearly, this will increase with time as you get results.If you are okay with forming these habits, this program is for you:

If you can do this for 6-12 months, there is no reason this can't become your full time career.

5) You Are The Most Profitable Niche

The biggest problem in modern business is "finding a niche."We aren't fans of "finding," we are fans of creating.Most people don't realize that they belong to a very specific niche.And you buy things every day.So, why don't we skip the complicated customer avatars and market research and just write, build, and sell to ourselves?There are 4 macronutrients of business:

Remember, we are not training you into a job.We are giving you the tools to create your own career.Meaning, social media as a digital society cannot get "saturated."Traditional schools create the illusion that you get to choose your own path.But you end up getting trained into the same few (and outdated) jobs available in the old economy.We've built Kortex University to be the first-of-its-kind.You get to choose your own path, have a network that helps you grow, and have opportunities come to you as you name gets spread.Another thing:Remember that this is a personalized service.While saturation in the new economy is rare, our program is limited in how many we can help.We don't want to take on more than our team can handle.

To enroll, you must send a message to an Admissions Specialist on Telegram (a secure messaging platform).This allows us to speak with applicants so we know who we are letting into Kortex University.Here are your 2 options for what message to send:1) "I'm ready to enroll"If you have read the information and aren't worried about the price, this option is for you. You already know you can benefit from this experience and don't want to waste time.2) "Send me pricing"If you have a question about the program, our Admissions Specialist can answer it for you. We will send over a pricing document and you can ask away.For clarity...If you are ready to enroll, send a message to our Specialist with the link below saying "I'm ready to enroll" and we will take it from there.

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